When you have had enough, and it seems that everything is going against you, its time for the
Virtual Pearl-handled Revolver - smash the virtual glass, retrieve the virtual gun, and everything is virtually solved - just a single click away!
I provided this one for one of my customers, who was, yet again, bashing his real head against the real venue wall as another unreal 'Event Executive' was demanding-the-earth, without a clue, about what costs-the-earth. I told him it could be used on clients, or even on me (the far ends of his working life spectrum - both sometimes from another planet, but both very similar in holding their trajectories). On this point we reflected over emails..
A good client, I suggested, is like a good designer - they have experience, they can express themselves, and they are also willing to take direction. Clients always express their opinions loudly, but a good client listens too - much like a good designer does.
A good client thinks they know what they want, a good designer knows to think about what the client wants, ut the problem is sometimes matching up the outcomes.
I offered him this thought: To elevate a client to this status of 'good client' you may wish for a combination of factors - excellent communication, realistic budgets, a partnership, honesty, and a long-term relationship. To elevate your freelance designer to the status of 'good designer' you may want the same from him/her too.
And herein lies the rub - as an agency you need to match this pair up - with your own excellent communication, realistic budgets, honesty, and eye on the long-term relationship.
Once you have done that you can become a 'Great Agency' - and never again have to retrieve the Virtual Pearl-handled Revolver from the visualised case.
With the counselling over my customer was happier. He told me for all my time, effort, and support on this matter I will be getting a virtual cheque in the post.
For further information please contact Mike Bell:
call: +44 7970 646705
mail: mike@mikebell.eu
freelance experiential designer - freelance event designer - freelance exhibition designer