Wednesday, January 11, 2012

Recent Guardian Reply..

Following article on the Guardian (UK): (link here)
"The supply chain is an essential part of the sustainability jigsaw
A company's sustainability credentials should consider its supply chain and avoid a one-size fits all approach"

I posted:

As a designer and developer of live events - across the exhibition, meeting and experiential markets - in my (ugh 30-year) experience- the desire to create 'greener' events is a shout I hear expressed by many buyers, but not keenly echoed back through the supply chain.

The monstrous end-client buying machines demand sustainable solutions and the hard-selling agencies tick boxes claiming sustainability.. and many attempt the feat, but very, very few achieve the task. Very few.

Design a green exhibition, event or experiential solution and it will not:
1. Come in budget
2. Look great, or
3. Work beautifully..... according to the buyers..

When the buyers can compromise, then the suppliers won't have to be compromised in their promises..

When the supply chain can make money out of green, then they world will change for the better.

Ticking green boxes will not change practices, practice changes boxes to green..

Full article here

0 comments:

Post a Comment